DML Marketing Fee Proposal
To reinforce the marketing capabilities of Direct Mortgage Loans and provide Loan Officers with a variety of tools and services, we propose implementing a monthly fee of $99 per Loan Officer. This initiative will allow Direct Mortgage Loans to unify itself as a multi-location enterprise and offer a structured oversight of its Loan Officers and branches. This fee will cover the hard costs associated with delivering necessary marketing services, building stronger online presence, maintaining consistent branding, and support for lead generation and compliance standards.
Services Included in the Fee
- Social Media Management: Monthly social media posting with connection to all Loan Officers’ desired individual social Business accounts (Facebook, Instagram, LinkedIn, X)
- Social Media Analytics: Analytics reporting and tracking KPIs delivered monthly to the LO
- Google Business Page Management: Active updates and support, reporting, and management
- Graphics Library: Access to fully completed graphics, templates, brand guidelines and assets on Canva
- Influencer Library: Go above and beyond the corporate posting with a library full of influencer style graphics to put a personal touch on your page
- Social Graphics Refresh: Providing optional quarterly branding/graphic updates for use on Loan Officers’ social accounts i.e. Facebook and LinkedIn banner images, seasonal, etc.
- Social Media Scripts & Research: Pre-written content, prompts, trend research, and ideas to make posting individualized content accessible to Loan Officers
- Marketing Team Support: Ability to submit requests for custom marketing materials, guidance and services
- Compliance Support: Assistance to ensure marketing materials meet industry regulations and compliance standards
Purpose and Benefits:
By implementing this marketing strategy, Direct Mortgage Loans will empower its Loan Officers with a comprehensive set of tools and professional support. This strategy is designed to improve the accuracy of information online of Loan Officers and branches, save Loan Officers time while enhancing visibility of their online presence, maintain brand consistency.